Mobile & Desktop Wireframe for Kim’s Kicks

Background

Kim's Kicks, an online e-commerce company specializing in sneaker sales, faced challenges in closing out sales and acquiring mailing list signups. I was hired to redesign the website and deliver wireframes of the designs.

Client Goals

• Improve conversion rate of sales of the website
• Increase mailing list signups for better customer engagement
• Provide a consistent user experience between mobile and desktop sessions

Challenges

• Low conversion rates on the website
• Abandoned carts
• Inefficient and confusing user interface
• Poor mobile responsiveness

Approach

I conducted a thorough analysis of the Kim's Kicks website, identifying pain points and opportunities for improvement. The following strategies were implemented:

1. Improved Call To Actions (CTAs)
   •   Enhanced visibility and prominence of key CTAs throughout the website
   •   Utilized compelling language to encourage user engagement
2. Mobile-First Design
   •   Reimagined the website with a mobile-first approach to cater to the growing mobile user base
   •   Streamlined content and navigation for a seamless mobile experience
3. Simple Navigation/Intuitive Operations
   •   Simplified the navigation structure for easy access to products and information
   •   Implemented intuitive operations to guide users effortlessly through the purchasing process

Implementation

The redesigned website was launched with careful consideration of user feedback and industry best practices. A/B testing was conducted to fine-tine the design elements for optimal performance.

Results

Post-implementation, Kim's Kicks observed significant improvements: 

1. Increased Conversion Rates
   •   The streamlined user journey and improved CTAs contributed to a 12% increase in conversion rates.
   •   Users found it easier to navigate and complete their purchases, resulting in a more satisfying shopping experience. A 17% decrease in abandoned carts was observed.
2. Increased Newsletter Signups
   •   The redesigned interface prompted a 21% increase in newsletter signups.
   •   Strategic placement of signup prompts and simplified forms encourages users to subscribe, fostering future customer engagement.
   

Testimonial

"Jared's expertise and professionalism was evident from the beginning. He understood our challenges and transformed out website into a user-friendly platform. The increase in conversions and newsletter signups exceeded our expectations. We are extremely satisfied with the results and impact of the UX changes on our business." - Project Manager